Disruptive Marketing

Articles in Disruptive Marketing


Melt TV | Episode 03 | R Gowthaman

Just a buzzword? Or can Blockchain help make marketing more effective?


Prabhvir Samhey’s “Programmatic 101” at #ZeeMelt 2017

Google's Prabhvir Samhey is your guide in this talk that builds an understanding of Programmatic. From what it is, to why it is the hottest topic today in online advertising.


Samir Patil on “Owning The Conversation” at #ZeeMelt 2017

In this presentation at the Future Citizens hall, Scroll.in's Samir Patil chalks out the steps brands can follow to own conversations online.


Nicholas Russell on the “Race To The Bottom” at #ZeeMelt 2017

Project X's Nicholas Russell talks disruptive pricing strategies to the audience at Zee MELT 2017.


Dion McKenzie on “The (New) Digital Consumer” at #ZeeMelt 2017

How do you define today's digital consumer? Dion McKenzie, Group Director - Marketing & Communications, Iron Group breaks it down in this session at the Disruptive Marketing hall at Zee MELT 2017.


Jeremy Bassett on Startup Powered Innovations at #ZeeMelt 2017

How can you harness the power of startups? Jeremy Basset (Founder & CEO, CO:CUBED) explains in this presentation featuring work with the Unilever Foundry.


Sunil Raina on “Creating Possibilities” at #ZeeMelt 2017

Disruptive marketing involves playing to your strengths, and minimizing the focus on your weaknesses. Sunil Raina urges brands and marketers to create genuine value to their customers in this talk.


Daniel Comar says “Uberize Me!” at #ZeeMelt 2017

What can Uber teach the marketers of today? Geometry Global's Daniel Comar elucidates. At Zee Melt 2017, Disruptive Marketing.