August 7, 2017
August 7, 2017
Media:
What in heaven is content? To some, it’s just an ad. To some, it’s a bespoke article written for a brand. To others, it’s a video that teaches you how to make an omelette. Brand managers are besieged by representatives from content companies, by invitations to content seminars — even by job offers from new, funded and struggling content outfits. The truth is, content is many things. In this issue’s Burning Issue, experts invested in the content business share their views on the content they understand best.
August 4, 2017
August 4, 2017
Marketing:
Digital media didn’t come with rules or traditions, making it less transparent. The article explains why advertisers should understand strategies and tactics laid out by agencies as well as prioritize the analysis of results received.
July 7, 2017
July 7, 2017
Research:
Mobile is emerging to be the biggest platform for online video consumption. By 2021, the average mobile data consumption per smartphone in India is expected to increase by at least five times. Here’s why the mighty small screen is overtaking Television.
