November 10, 2023
November 10, 2023
Marketing:
"The product is the best exemplification of the brand."
December 11, 2021
December 11, 2021
Marketing:
What makes good design, good?
April 13, 2018
April 13, 2018
Research:
Founder of UK based digital advertising agency Lean Mean Fighting Machine, Samuel Ball, talks to Ushnota Paul about all things advertising...
April 12, 2018
April 12, 2018
Advertising:
Ushnota Paul talks to Prasanna Sankhe, the Co-Founder & Creative Head of Hyphen, who paved a successful path from advertising to design...
April 11, 2018
April 11, 2018
Advertising:
In a freewheeling conversation, Creative Director of Dentsu Inc. Japan, Noriaki Onoe, talks to Ushnota Paul about clients, consumers and campaigns.
April 10, 2018
April 10, 2018
Advertising:
Ushnota Paul talks to Christopher Doyle, the Creative Director of the Australia based independent and collaborative creative company, Christopher Doyle & Co.
April 10, 2018
April 10, 2018
Advertising:
A lot of great advertising is just about storytelling. If done right, storytelling can make your communications more engaging and impactful. But with some of the biggest advertisers cutting back on their ad spends this year, the question remains - are people not spending enough time looking at an ad? In that case, what are the new tools which marketers can use to connect brands and people?
January 31, 2018
January 31, 2018
Advertising:
Graham Fink, Chief Creative Officer, Ogilvy, talks to us about the role of design in relation to branding and the challenges of getting the design and marketing teams to work in partnership.
