Articles in Design


Melt | Episode 38 | Saffron’s Jacob Benbunan

Saffron's guide to Disruptive Branding.


“I Rarely Look Inside Advertising For Inspiration” – Samuel Ball

Founder of UK based digital advertising agency Lean Mean Fighting Machine, Samuel Ball, talks to Ushnota Paul about all things advertising...


“Design Is Omnipresent” – Prasanna Sankhe

Ushnota Paul talks to Prasanna Sankhe, the Co-Founder & Creative Head of Hyphen, who paved a successful path from advertising to design...


“Everything Starts With (the) Brand” – Christopher Doyle

Ushnota Paul talks to Christopher Doyle, the Creative Director of the Australia based independent and collaborative creative company, Christopher Doyle & Co.


‘Advertising Needs To Do A Better Job Of Telling Stories’

A lot of great advertising is just about storytelling. If done right, storytelling can make your communications more engaging and impactful. But with some of the biggest advertisers cutting back on their ad spends this year, the question remains - are people not spending enough time looking at an ad? In that case, what are the new tools which marketers can use to connect brands and people?


Ready To Melt with Anant Rangaswami: Podcast Episode 02

Ayush VS Patanjali, Twitter going for 280, Uber calls on its users and the jurors of the Kyoorius Design Awards talk shop.


Sunil Raina on “Creating Possibilities” at #ZeeMelt 2017

Disruptive marketing involves playing to your strengths, and minimizing the focus on your weaknesses. Sunil Raina urges brands and marketers to create genuine value to their customers in this talk.