Articles in Dave Trott
November 23, 2017
In life we can’t avoid the consequences of our actions, or inactions. It’s an illusion that by avoiding choosing we can opt out.
September 12, 2017
Nearly 90% of all advertising isn't noticed by the consumer. Dave Trott explains what's going wrong at Zee Melt 2017.
August 7, 2017
Reading through an inspiring story written by Arthur Scargill, I've come to understand the power of interpretation. Like the author says, we could either choose to interpret a situation or brief in a disempowering way or interpret it in an empowering way.
August 5, 2017
One of the main problems with our business is language.People like to use long complicated words to describe simple things. This makes their job sound more impressive. Consequently, advertising isn’t called advertising anymore. Now it’s called ‘marketing comms’. Comms is short for communications.