September 4, 2021
September 4, 2021
Marketing:
Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.
October 22, 2019
October 22, 2019
Advertising:
It's important to remember that you create for your audiences and not for critics
August 12, 2019
August 12, 2019
Marketing:
Creative guru Dave Trott helps demystify strategic thinking.
August 8, 2019
August 8, 2019
Advertising:
Dave Trott is all about creativity, and simplicity.
November 23, 2017
November 23, 2017
Advertising:
In life we can’t avoid the consequences of our actions, or inactions. It’s an illusion that by avoiding choosing we can opt out.
September 12, 2017
September 12, 2017
Advertising:Videos
Nearly 90% of all advertising isn't noticed by the consumer. Dave Trott explains what's going wrong at Zee Melt 2017.
August 7, 2017
August 7, 2017
Advertising:
Reading through an inspiring story written by Arthur Scargill, I've come to understand the power of interpretation. Like the author says, we could either choose to interpret a situation or brief in a disempowering way or interpret it in an empowering way.
August 5, 2017
August 5, 2017
Advertising:
One of the main problems with our business is language.People like to use long complicated words to describe simple things. This makes their job sound more impressive. Consequently, advertising isn’t called advertising anymore. Now it’s called ‘marketing comms’. Comms is short for communications.
