Articles in data


Melt TV | Episode 24 | Jacques Séguéla

Living legend Jacques Seguela (Director, Havas Group) on storytelling in an era of technology, in this interview with Anant Rangaswami (Editor, Melt).


12 Things You Didn’t Know You Could Do With BARC Data

For advertisers, it is of prime importance to understand viewership numbers and data in order to know where to invest. However, a lot of advertisers are not even aware what all they can do with the data released by BARC India. Here’s what you get if you scratch below the surface!