Articles in Culture Machine
June 18, 2018
From BBC’s world cup promo to J-B Weld’s first ever national TV campaign and Sony Ten’s FIFA ad films, here are Ritwika Gupta’s favourite ads of the week. Watch the full episode here!
September 12, 2017
In a first of its kind report for the Indian market, the India Mobile Video Report combines the strengths between Kantar IMRB and Culture Machine to share insights on who's watching what, how, and where?
August 7, 2017
Digital video is being unbundled into ad-supported and subscription supported content. In that on-going fission, lies opportunities for a new kind of marketing, that marries story-telling and computing.
July 7, 2017
Mobile is emerging to be the biggest platform for online video consumption. By 2021, the average mobile data consumption per smartphone in India is expected to increase by at least five times. Here’s why the mighty small screen is overtaking Television.