Creative Effectiveness Awards
Articles in Creative Effectiveness Awards
July 15, 2023
July 15, 2023
Research:
Melt TV | Episode 226 | Kantar’s Soumya Mohanty Talks Creative Effectiveness
"The key is to be consistent within the brand, but differentiated from other brands."
July 31, 2021
July 31, 2021
Research:
Melt TV | Episode 128 | Soumya Mohanty
What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.