Creative Effectiveness Awards

Articles in Creative Effectiveness Awards

Research:

Melt TV | Episode 226 | Kantar’s Soumya Mohanty Talks Creative Effectiveness

"The key is to be consistent within the brand, but differentiated from other brands."

Research:

Melt TV | Episode 128 | Soumya Mohanty

What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.