Articles in COVID-19


Creative Picks | 19 May 2020 | Ad Films | Brooke Bond Red Label, Ad Council & Tik Tok

From mental health awareness to ostracism of Covid-19 patients, the ads that caught Madhuwanti's attention.


Melt Update | 15 May | Zomato To Lay Off 13% Of Its Workforce & MORE

Meanwhile, Amazon Prime Video India plans to globally premiere seven Indian movies


Melt Update | 13 May | DAN Combines Dentsu And Mcgarrybowen To Launch Dentsumcgarrybowen & More

Meanwhile, Twitter to let employees work-from-home permanently


Melt Update | 27 April | Adidas Q1 Net Sales slumps 19% & More

Meanwhile, Nivea India partners with Zomato and Swiggy for delivery of hygiene products


Melt Update | 17 April | BCCI Postpones IPL 2020 Indefinitely & More

Meanwhile, Google will waive ad serving fees for news publishers globally for five months


Melt Update | 13 April | Richa Goswami, Global Head Of Digital, Johnson & Johnson, Resigns & More

Meanwhile, Apple and Google team up to build coronavirus tracking system


Melt Update | 9 April | Disney Plus Hits 50 mn Subscribers In Five Months & More

Meanwhile Diageo withdraws its annual forecast and also stops ‘ineffective’ advertising and promotional spend


Creative Picks | 6 April 2020 | Marketing Activations | Renault Group, Mumbai Police & Sony Pictures Networks

Madhuwanti reviews marketing activations by Renault Group, Mumbai Police and Sony Pictures Network India


Melt Update | 3rd April | Cannes Lions 2020 Cancelled Amid COVID-19 Pandemic

Meanwhile, Google to start allowing ads related to coronavirus by hospitals, NGOs, medical providers and government entities


Melt Update | 31 March | WPP Withdraws 2020 Guidance & MORE

Meanwhile, Star India has announced the upgrade of Hotstar to Disney+ Hotstar on 3rd April 2020.