consumer behaviour

Articles in consumer behaviour

Research:

Melt TV | Episode 181 | K Ramakrishnan

"Unique Brand Loyalty is a myth."

Research:

Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report

The changing landscape of the urban and rural consumer in India.

Marketing:

Melt TV | Episode 64 | Rama Bijapurkar

How brands can engage their consumers during the lockdown.

News:

Melt Update | 26 March | Newspapers To Be Distributed In Mumbai April 1 Onwards & More

Meanwhile, events and entertainment industry hit 60 mn livelihoods due to COVID-19 epidemic