April 17, 2018
April 17, 2018
Advertising:
From Airtel’s new campaign 'Sab Kuch Try Karo, Fir Sahi Chuno' to Coca-Cola India's brand new ‘Share A Coke’ TVC - check out this week's top 3 communication pieces.
February 11, 2018
February 11, 2018
Research:
The competition between brands during the Super Bowl season is fierce. Ushnota Paul lists down her favourites...
February 10, 2018
February 10, 2018
Advertising:
Over the years, advertising during Super Bowl has become a competition for brands. Here are Ritwika Gupta's top 10 rankings.
January 9, 2018
January 9, 2018
Marketing:
Brigadier (retd.) Kapil Mohan, the man behind the iconic rum Old Monk dies at 88; Ushnota Paul walks down memory lane.
December 21, 2017
December 21, 2017
Advertising:
How does the new spot for Thums Up Charged compare to spots from the brand's 40 year old history?
December 6, 2017
December 6, 2017
Marketing:
A rant on BTL activity by cellular service, carbonated beverage and premium alcohol brands.
December 1, 2017
December 1, 2017
Marketing:
Surf Excel's "#HaarKoHarao" prompts Anant Rangaswami to think about Thums Up and India Today.
November 13, 2017
November 13, 2017
Advertising:
Coca-Cola’s new ad highlights Saudi Arabia’s decision to allow women to drive for the first time.
November 8, 2017
November 8, 2017
Advertising:
Snickers India now gives you company approved packaging to do just that through its latest iteration of the "You're Not You When You're Hungry" campaign.
August 7, 2017
August 7, 2017
Advertising:
Recently, the Gunn Report launched the Cannes Lions 2017 Sweepstakes, an annual contest predicting commercials that will win an award at the Cannes. We look at the 20 TV commercials.
