July 31, 2019
July 31, 2019
News:
From the tragic demise of coffee baron VG Siddhartha to Delhi Government banning Anheuser-Busch InBev for three years for allegedly evading taxes, a look at today's top headlines:
April 12, 2018
April 12, 2018
Marketing:
Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?
April 10, 2018
April 10, 2018
Advertising:
Sometimes all you want is a TVC that talks straight about the product, in as less time as possible
April 10, 2018
April 10, 2018
Advertising:
The 1-minute ad not only addresses the purpose of the product but also an important issue
March 8, 2018
March 8, 2018
Advertising:
The short advertisements address services like afforestation program, watershed development and e-Choupal kiosks for farmers
January 18, 2018
January 18, 2018
Advertising:
This beautiful commercial talks about creating a ‘home’ as opposed to a ‘house’…
November 24, 2017
November 24, 2017
Advertising:
In its latest commercial, Apple highlights the versatility of the iPad Pro and how kids today do not know what a computer is.
November 24, 2017
November 24, 2017
Advertising:
Conceptualised by McCann India, the ad is influenced by the overdone concept of “BFF”.
November 22, 2017
November 22, 2017
Advertising:
Conceptualised by Ogilvy Mumbai, the new humourous 20-second spots highlight the versatility of the adhesive to fix broken objects and bonds.
November 6, 2017
November 6, 2017
Advertising:
A dash of emotion and a dash of hope… and you get the ideal recipe for a banking advertisement
