October 22, 2022
October 22, 2022
Marketing:
"Ideas still dictate the quality of impact we have, but data provides the clarity."
November 6, 2021
November 6, 2021
Advertising:
"The core of the idea was to help small retailers. It wasn't to use a face for the brand."
October 25, 2021
October 25, 2021
Advertising:
Ritwika Gupta reviews ads by Cadbury, CRED and Instagram.
September 27, 2021
September 27, 2021
Advertising:
This week, Ritwika Gupta reviews ads by Cadbury, Mohey and CRED.
August 2, 2021
August 2, 2021
Advertising:
This week, Ritwika Gupta reviews ads by Cadbury, Apple and Tata Tea Premium.
May 1, 2020
May 1, 2020
Marketing:
Ritwika Gupta reviews marketing initiatives by Burger King, BBlunt and Cadbury.
December 31, 2019
December 31, 2019
Advertising:
Fevicol, Disney, Xiaomi, or Spotify, which campaign won your heart in 2019?
August 30, 2019
August 30, 2019
Opinion:
There is a thin line between racism and diversity.
August 27, 2019
August 27, 2019
News:
From WPP and Kantar launching Institute for Real Growth in India to Paytm appointing Amit Nayyar as president, here are the top stories of the day.
January 19, 2019
January 19, 2019
Marketing:
This week, Ritwika Gupta reviews marketing campaigns by L'Oréal Paris, Bumble and Cadbury.
