Articles in Broadcast
November 26, 2018
"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."
November 21, 2017
How valuable is your inventory? Anant Rangaswami answers.
September 12, 2017
Real time broadcasts command premium consumer attention, but are successful only when planned well. Twitter's Soumya Parmar shares the know how in this session.
August 4, 2017
It was inevitable. It was only a question of who would be first to pull the trigger, and when.
August 4, 2017
Let’s face it. You may like him. Or you may not. But you CAN’T ignore him. Yes. I am talking about Arnab Goswami, once the mascot of Times Now’s brand of aggressive journalism, and now the face of Republic TV. For the past month or so, he had promised to return to our TV screens soon, and all the ads we saw gave the impression of an impending storm. And boy, did the storm arrive! But if you had thought the noise would be limited to TV newsrooms, well, think again!
May 19, 2017
When BARC was born and heralded a new era in television audience measurement in India, marketers heaved a sigh of relief. They look forward to a stable measurement regime based on which they could allocate their AdEx spends with a considerably greater degree of confidence. As we witness the battle between the English news channels and BARC, it is apparent that BARC is structurally weak, allowing disgruntled elements to withdraw their watermark on a whim or a fancy. Let’s take a look at what the experts have to say in Burning Issues, a series where we look at pressing issues within media & marketing in India.