Branded Content

Articles in Branded Content


Samir Patil on “Owning The Conversation” at #ZeeMelt 2017

In this presentation at the Future Citizens hall,'s Samir Patil chalks out the steps brands can follow to own conversations online.


Danny Kershaw on Branded Content at #ZeeMelt 2017

The steady decline of "Push Marketing" forces brands to be more authentic in their communication with consumers. This opens up new opportunities for content creators. Danny Kershaw explains.


Creative Picks: Motorola, Fanta, The Immunity Charm & More!

There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 16th June, 2017: Moto Z’s branded content initiative in Brazil, immunisation charm and more.