April 12, 2018
April 12, 2018
Marketing:
Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?
November 21, 2017
November 21, 2017
Advertising:
The new ad by Titan Raga is fun, flamboyant and will resonate with young women of today.
November 20, 2017
November 20, 2017
Advertising:
Conceptualised by DDB Mudra, Sony Max2’s new ad will melt your heart.
November 3, 2017
November 3, 2017
Advertising:
Conceptualised by Ogilvy & Mather, the film narrates the story of a small-town boy who wants to make a name for himself in his hometown. The brand’s efforts at creating a niche and making consumers aware about their initiatives, is commendable.
September 14, 2017
September 14, 2017
Advertising:
Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.
September 14, 2017
September 14, 2017
Advertising:
No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.
September 13, 2017
September 13, 2017
Marketing:
How do you define today's digital consumer? Dion McKenzie, Group Director - Marketing & Communications, Iron Group breaks it down in this session at the Disruptive Marketing hall at Zee MELT 2017.
September 12, 2017
September 12, 2017
Media:
Real time broadcasts command premium consumer attention, but are successful only when planned well. Twitter's Soumya Parmar shares the know how in this session.
August 7, 2017
August 7, 2017
Research:
Social media is a great place to be in for brands in 2017. With more people logging in multiple times a day, there’s no better medium to reach the wi-fi enabled. And that’s exactly what brands from the QSR industry in India did. In this report by Unmetric, we take a look at the social media landscape of quick service restaurants and take a deep dive into the performance of 15 brands.
August 7, 2017
August 7, 2017
Research:
What the world once trusted, it now doubts. The mainstream media has lost its monopoly on authority. Societal and economic fears are dominating the conversation, especially concerns about job loss, immigration restrictions, and the rapid pace of innovation. The chasm between views held by the elites and the mass population continues to widen.
