Brand Valuation

Articles in Brand Valuation

Research:

Melt TV | Episode 185 | Deepender Rana On Unlocking Brand Value

"Advertising isn't enough to grow brand salience, or drive brand value."

Marketing:

Melt TV | Episode 154 | Rajashree R (TCS) & Partha Sinha (The Ad Club)

The challenge of building a global brand from India.