ATL

Articles in ATL

Research:

Zee Melt 2019 | How can a 150+ year old company act like a start-up?

Gerardo Mazzeo on how a legacy FMCG company keeps itself fresh for the future.

Research:

Zee Melt 2019 | WHAT THE HELL ARE YOU GUYS DOING?

Flame grilled marketing, served up Burger King style by global CMO, Fernando Machado.

Research:

Zee Melt 2019 | What marketers can learn from the Kumbh Mela

Everyone wants a piece of the world's largest religious gathering of people.

Advertising:

Zee Melt 2019 | Agency of the Future

Digital consultant Shubho Sengupta paints a picture for the future.

Advertising:

Zee Melt 2019 | Do platforms matter at all? Or is it only programs that matter?

Arre and Hotstar debate on the strengths of the content platforms in this panel discussion from Zee MELT 2019.

Research:

Zee Melt 2019 | What are we missing?

Behavioural science decoded for advertising and marketing minds by Rory Sutherland.

Advertising:

Zee MELT 2019 | Simple is art, complicated is stupid.

Dave Trott is all about creativity, and simplicity.

Marketing:

Zee MELT 2019 | The unorthodox thinking that makes Amul the leading FMCG company in India

RS Sodhi on the secret sauce that fuels Amul.