ATL

Articles in ATL

Media:

Zee Melt 2019 | Is print relevant at all?

What can a brand do with the print medium?

Media:

Zee Melt 2019 | Toothpaste, TV, Tea.

Solid research and discussion on the Indian consumer.

Advertising:

Zee Melt 2019 | Rahul daCunha can’t take a holiday because of you.

Hint: It's about the Amul Topicals.

Media:

Zee Melt 2019 | Television, content & the brave young world.

Myleeta Aga on what's new in Television content.

Advertising:

Zee Melt 2019 | Voice Marketing Session

Get voice marketing to work for you.

Advertising:

Zee Melt 2019 | The world of badvertising – Ad fraud and brand safety session

How can you prevent ad fraud? Answers from this panel discussion at Zee MELT 2019.

Advertising:

Zee Melt 2019 | Is creativity dead?

Laura Jordan Bambach makes a case for creativity.

Advertising:

Zee Melt 2019 | The robots aren’t coming

Copywriter Vikki Ross on machines, humans, and copywriting.

Advertising:

Zee Melt 2019 | Paid attention: Advertising in an ADD economy

Faris Yakob on how you can get consumers to pay more attention to your brand.

Marketing:

Zee Melt 2019 | The biggest problem in marketing

JP Hanson's answer may just surprise you.