Articles in Apple


Creative Picks | Episode 63

This week, Ritwika Gupta reviews ads by International Committee of the Red Cross, Apple and Tata Motors.


Creative Picks | Episode 57

On this episode, Ritwika Gupta reviews ads by Apple, Orange and Zoomcar. Watch the full video here!


Creative Picks | Episode 01

Ritwika Gupta shares her top 3 picks for last week - Vivo V9, Apple Homepod and MakeMyTrip.


It’s Official: The Cheese Sits On Top Of The Patty

Is this a case study for real time marketing?


Apple’s Silence On Social Media Makes It Stand Out

In the age of social media when almost all brands are actively leveraging the different platforms to connect with consumers, Apple chooses not to participate.


What’s A Computer? Apple Asks

In its latest commercial, Apple highlights the versatility of the iPad Pro and how kids today do not know what a computer is.


Why CNN Loves Apples More Than Bananas

CNN's new “Facts First” marketing campaign uses an apple to attack Trump's ‘fake news' claims