Articles in Apple


It’s Official: The Cheese Sits On Top Of The Patty

Is this a case study for real time marketing?


Apple’s Silence On Social Media Makes It Stand Out

In the age of social media when almost all brands are actively leveraging the different platforms to connect with consumers, Apple chooses not to participate.


What’s A Computer? Apple Asks

In its latest commercial, Apple highlights the versatility of the iPad Pro and how kids today do not know what a computer is.


Why CNN Loves Apples More Than Bananas

CNN's new “Facts First” marketing campaign uses an apple to attack Trump's ‘fake news' claims