Anil Viswanathan

Articles in Anil Viswanathan

Advertising:

Melt TV | Episode 171 | Highlights from #KCA22 & Cannes Lions

Elephants, Lions, and more!

Marketing:

Melt TV | Episode 155 | Anil Viswanathan

Marketing to a Gen Z audience using QR codes, the art of casting and more.

Marketing:

Melt TV | Episode 154 | Rajashree R (TCS) & Partha Sinha (The Ad Club)

The challenge of building a global brand from India.

Advertising:

Melt TV | Episode 141 | Not Just A Cadbury Ad | Featuring Shah Rukh Khan

"The core of the idea was to help small retailers. It wasn't to use a face for the brand."

Marketing:

Melt TV | Episode 133 | ZeeMELT 2021: History Is Not Bunk

Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.

Advertising:

Melt TV | Episode 123 | Highlights From #KCA21

Hear from the big winners from the Kyoorius Creative Awards 2021.

Marketing:

Melt TV | Episode 76 | Anil Viswanathan (Mondelez India)

How Mondelez India rose to the lockdown challenge.