Anant Rangaswami

Articles in Anant Rangaswami

Research:Videos

Melt TV | Episode 17 | Ariel’s #ShareTheLoad Campaign

Why does P&G India choose to continue the campaign?

Research:

Melt TV | Episode 16 | Pradeep Guha & The IAA World Congress

What to expect from the 44th IAA World Congress?

Marketing:

Melt TV | Episode 13 | Why WPP Stream Matters

CVL Srinivas explains why a marketer needs to know about this 'unconference'.

Marketing:

Melt TV | Episode 12 | Anand Mahindra

"A brand is nothing but an accumulation of stories."

Advertising:

Melt | Episode 11 | Piyush Pandey’s New Global Role

"I'm not the team manager. I am the team captain."

Marketing:

Melt TV | Episode 10 | Sir Martin Sorrell’s Prognosis For 2019

"Expect advertising to grow at a rate of 3% to 4% in 2019."

Marketing:

Melt TV | Episode 09 | Brand Jawa Rides Again

Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.

Marketing:

Melt TV | Episode 07 | Siddharth Banerjee

The secrets of success for marketing in today's data-driven world, as shared by one of the country's biggest marketers.

Research:

Melt TV | Episode 06 | Richard Edelman

How can Public Relations evolve?

Media:

TV, Print Inventory Glut: Busting The myth

"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."