Anant Rangaswami

Articles in Anant Rangaswami

Advertising:Videos

Melt TV | Episode 28 | Why Advertising Awards Matter

Do awards matter to the marketer? Do they still matter to the agency? Santosh Padhi, Amer Jaleel and nJosy Paul discuss in this episode.

Marketing:

Melt TV | Episode 27 | Brands At The Kumbh Mela

How did brands and corporates leverage the world's biggest gathering of people?

Marketing:

Melt TV | Episode 26 | Sustainability & Corporate Reporting

The how and why of sustainability and corporate reporting, from Arvind Agrawal (CEO, AICL) and Harsh Purohit (Founder Director, Cognito India).

Advertising:

“India Is The Country Of The Future”

"We think that India is the continent of the future. We are behind - in the 19th century - and you are in the 21st century".

Media:

Melt TV | Episode 22 | Unmetric’s Lakshmanan Narayan

Social Media Benchmarking VS Content Intelligence

Research:

Melt TV | Episode 21 | Rajan Anandan (VP – SE Asia & India), Google

"Voice is the new black on the Internet."

Research:Videos

Melt TV | Episode 20 | Prakash Varma (Nirvana Films)

"Ideally, the marketer is not required on the sets of an ad film."

Research:Videos

Melt TV | Episode 17 | Ariel’s #ShareTheLoad Campaign

Why does P&G India choose to continue the campaign?