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News:

Melt Update | 6 Aug | YouTube Invests in New Monetisation Options for Creators & MORE

In other news, Microsoft is planning to integrate Spotify into a new Windows 11 feature.

News:

Melt Update | 27 May | Amazon Acquires MGM for US$8.45 Billion & MORE

In the digital space, ASCI has unveiled the final guidelines for influencer advertising.

News:

Melt Update | 15 Apr | Amazon to Invest $250 million in SMEs & MORE

Meanwhile, Flipkart announced that it will be acquiring online travel company, Cleartrip.

News:

Melt Update | 19 Mar | Vodafone Idea Launches Digital Payment Service & MORE

In other news, TikTok has announced to make it mandatory for users to see personalised ads from 15 April 2021.

News:

Melt Update | 12 Mar | Amazon Pay India Gets Rs 225 Cr Fund Infusion from Parent & MORE:

Meanwhile, Ogilvy India has appointed Kedar Mehta as head of consulting for its experience business in India.

News:

Melt Update | 18 Feb | Zee Media Q3 Operating Income up 18.3% Due to Strong Ad Revenue Growth & MORE

Meanwhile, S4 Capital joins Amazon’s Climate Pledge initiative.

Advertising:

Creative Picks | 15 Feb | Reddit, Amazon, Tide

Ritwika Gupta reviews ads by Reddit, Amazon and Tide.

Advertising:

Melt TV | Episode 105 | The Most Enjoyable Ads From Super Bowl LV

Did your favourite commercial make our list?

News:

Melt Update | 12 Feb | Balaji Telefilms’ Q3 Revenue Up by 35% & MORE

In other news, Amazon has introduced a feature that lets users search in their own languages on the app.

News:

Melt Update | 3 Feb | Jeff Bezos To Step Down as Chief Executive, Amazon & MORE

Meanwhile, Google parent company Alphabet's advertising revenue has jumped by 22% in Q4.