Advertising

Articles in Advertising

Advertising:

Zee Melt 2019 | Advertising, media & marketing is more fair to women than most industries.

The Collective's view on the advertising and marketing industry.

Advertising:

Zee Melt 2019 | Today’s consumer has the attention span of a goldfish

In today's fast-paced world, how can you get the consumer to stay attentive?

Research:

Zee Melt 2019 | Vernacular as a key growth driver for digital media.

Why regional languages are the future for every brand in India.

Advertising:

Zee Melt 2019 | Has digital killed storytelling?

Does telling a story online follow the same rules?

Marketing:

Zee Melt 2019 | Can a brand survive without trust?

Building trust isn't a simple task.

Media:

Zee Melt 2019 | Is print relevant at all?

What can a brand do with the print medium?

Media:

Zee Melt 2019 | Toothpaste, TV, Tea.

Solid research and discussion on the Indian consumer.

Advertising:

Zee Melt 2019 | Rahul daCunha can’t take a holiday because of you.

Hint: It's about the Amul Topicals.

Media:

Zee Melt 2019 | Television, content & the brave young world.

Myleeta Aga on what's new in Television content.

Advertising:

Zee Melt 2019 | Voice Marketing Session

Get voice marketing to work for you.