April 10, 2018
April 10, 2018
Advertising:
A lot of great advertising is just about storytelling. If done right, storytelling can make your communications more engaging and impactful. But with some of the biggest advertisers cutting back on their ad spends this year, the question remains - are people not spending enough time looking at an ad? In that case, what are the new tools which marketers can use to connect brands and people?
April 10, 2018
April 10, 2018
Advertising:
Sometimes all you want is a TVC that talks straight about the product, in as less time as possible
April 10, 2018
April 10, 2018
Advertising:
The 1-minute ad not only addresses the purpose of the product but also an important issue
January 10, 2018
January 10, 2018
Marketing:
Ritwika Gupta caught up with Saskia Neuman, Global Art Manager at Absolut to find out how art has proven to be beneficial for both the brand and the artist.
January 3, 2018
January 3, 2018
Advertising:
In a candid conversation with Ritwika Gupta, Jackson Tan, the creative director and co-founder of one of Singapore’s leading creative agency BLACK, shares what it takes to build a national brand identity.
December 27, 2017
December 27, 2017
Marketing:
Do "raindrops keep falling on your head"? Or, have you "been down so long?"
December 13, 2017
December 13, 2017
Advertising:
Brothers Piyush and Prasoon Pandey will be honoured with the Lion of St Mark at the 2018 Cannes Lions. Anant Rangaswami breaks down the news.
November 24, 2017
November 24, 2017
Advertising:
Conceptualised by McCann India, the ad is influenced by the overdone concept of “BFF”.
November 23, 2017
November 23, 2017
Advertising:
In life we can’t avoid the consequences of our actions, or inactions. It’s an illusion that by avoiding choosing we can opt out.
November 22, 2017
November 22, 2017
Marketing:
This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.
