Articles in Advertising Industry
October 29, 2018
John Seifert in conversation with Anant Rangaswami about the state of the ad agency business, and how a network agency can stay relevant to the marketer.
October 23, 2018
Marketing is more important now than ever before. How can the advertising agency business adapt? Chuck Porter answers in this interview.
January 29, 2018
"If every interaction is transnational, then it's not a relationship. Then it's 'dhandha'."
January 24, 2018
Kevin Swanepoel (CEO, The One Club for Creativity) on the state of Indian advertising, creative communications around the world, and the business of awards.