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Marketing:

One Indian’s cool is another Indian’s science fiction

The complexity of creating communication today for the many Indias that co-exist.

Opinion:

Five Reasons Why The New Fevicol Commercial Sucks

Creators ignore all conventional wisdom.

Marketing:

Creative Picks | Episode 31

From OMO, McDowell’s No.1 to Reebok, here are Ritwika Gupta's favourite marketing innovations of the week. Let’s take a look!