Sarah Owen on Engaging Millenials & GenZs at #ZeeMelt 2017

Animesh Das, September 14, 2017

What are the key priorities for Millenials and GenZ consumers, and where do they overlap? WGSN's Sarah Owen spills the beans.

WGSN’s Sarah Owen decodes the differences between Millenials and GenZ consumers to help marketers make sense and engage with the largest set of media consumers today.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit