Do cellular service brands including Airtel, Idea and Vodafone take a good look at where their outdoor signage goes up? Should they? Who’s accountable when a kitchen, restaurant or bar uses its branded visi cooler as just another refrigerator? What’s the repercussion for a bottle of Coca-Cola being chilled in a Pepsi branded visi cooler? Why does PepsiCo need to pay attention to its kiosks at New Delhi’s airport? Do premium alcohol brands inflict any self-damage when they are seen at quarter bars? Several questions, one long rant. So, hit the play button and get Ready to Melt with Anant Rangaswami.
Ready To Melt with Anant Rangaswami: Podcast Episode 08
December 6, 2017
A rant on BTL activity by cellular service, carbonated beverage and premium alcohol brands.