Melt Update | 1 Oct | Zee Entertainment Launches Zee Zest & MORE

Ritwika Gupta, October 1, 2020

Meanwhile, Zomato and Swiggy received notices from Google for violating the tech giant's Play Store guidelines.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News Today:

1. Zee Entertainment Launches Zee Zest

Zee Entertainment Enterprises has launched a lifestyle channel – Zee Zest. The channel went on air today, 1 October 2020 and has content from food, travel, lifestyle, home improvement, wellness, culture, and DIY. The channel also has international content with deals to bring in global shows. Zee Zest is available across all cable, DTH, and digital platforms. The channel will also be available on ZEEL’s digital and mobile entertainment platform, Zee5.

2. Google Sends Zomato & Swiggy Notices For Violating Play Store Guideline

Zomato and Swiggy have received notices from Google for their in-app gamification features that allegedly violate the tech giant’s Play Store guidelines. As per livemint, the development comes just weeks after Paytm was blocked from the Play Store for a few hours for violating Google’s policy on sports betting activities.

3. Dentsu International Elevates Gautam Mehra

Dentsu International has elevated Gautam Mehra, currently CEO, dentsu Programmatic and chief data officer, dentsu – South Asia, to hand him the additional mandate of being chief data and product officer – Asia Pacific.  As per campaign India, Mehra will continue to be based in Mumbai and report to Zhengda Shen, president, Merkle Apac for his additional role.