Melt Update | 10 June | Viacom18 Appoints Vivek Mohan Sharma as Head, Branded Content & MORE

Ritwika Gupta, June 10, 2021

Meanwhile, Chanel is conducting a review of its global media-buying arrangements.

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Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
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The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
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Top News:

1. Viacom18 Appoints Vivek Mohan Sharma as Head, Branded Content,

Viacom18 has appointed Vivek Mohan Sharma as Head of Branded Content, Viacom18. In his new role, Vivek will be responsible for leading branded content and solutions at the network level. He will also be responsible for driving branded solutions for Viacom18’s Hindi Mass Entertainment, Regional Entertainment and Kids TV clusters leveraging its broadcast and social reach. As per exchange4media, he will be reporting to Mahesh Shetty, Head – Network Sales, Viacom18.

2. Chanel Launches Global Media Review

Chanel is conducting a review of its global media-buying arrangements and has contacted leading agency groups. As per campaign Asia, WPP has retained the account since 2013 when it set up a specialist shop, Plus, that drew on resources primarily from Mindshare as well as MEC, now known as Wavemaker, plus Ogilvy and AKQA. MEC previously had a relationship with Chanel that went back another decade.

3. GroupM Announces Madhvi Pahwa as Chief People Officer, South Asia

GroupM has announced Madhvi Pahwa as its chief people officer for South Asia. According to campaign India, Pahwa was chief people officer at Mindshare Apac prior.  Pahwa will report to Prasanth Kumar, CEO, GroupM South Asia.

4. Leo Burnett India Bags GOQii’s Creative Mandate

GOQii has appointed Leo Burnett India to handle its strategic and creative mandate. The account was won following a multi-agency pitch. As reported by campaign India, Leo Burnett’s Mumbai office will handle the account.

5. Tata Sky Unveils Revamps Music Service Offering

Tata Sky has unveiled its revamped music service offering, Tata Sky Music. Tata Sky Music aims to offer an enriching and cohesive experience with many added benefits at an affordable price. As noted by exchange4media, the new service integrates its two earlier portfolios – Tata Sky Music and Music+.