Melt Update | 27 July | Ogilvy India Elevates Hephzibah Pathak As Vice Chairperson & MORE

Ritwika Gupta, July 27, 2020

Meanwhile, mcgarrybowen India names Nishi Kant as new President.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Stories Today:

1. Ogilvy India Elevates Hephzibah Pathak As Vice Chairperson

Ogilvy India has elevated Hephzibah Pathak as vice chairperson. Pathak who was most recently chief client officer, will take over the new role on 1 August 2020. Pathak had joined Ogilvy in Chennai in 1997 before moving to the Mumbai office in 1999.

2. mcgarrybowen India Names Nishi Kant As New President

mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), has named Nishi Kant as its new President. Prior to this, Kant was EVP and Branch head, Dentsu Webchutney, Delhi and Mumbai. In his new role, Kant will spearhead the agency across its three offices in Delhi, Mumbai and Bangalore. He will continue to report into Sidharth Rao, Chairman, mcgarrybowen India & Dentsu Webchutney.

3. L&K Saatchi & Saatchi Wins Creative Mandate Of Sesa

L&K Saatchi & Saatchi has won the creative mandate of Ayurvedic haircare brand, Sesa. According to The Economic Times, the agency will manage creative duties for all leading brands under Sesa portfolio including Sesa Ayurvedic Hair Oil and Shampoo, Sesa+ Ayurvedic Strong Roots Oil and Shampoo, Sesa Ayurvedic+ Hair Spa, among others.

4. Zee5 Launches ‘Zee5 Club’

Zee5 has launched ‘Zee5 Club’ a premium paid offering that gives subscribers access to shows before they telecast on TV. The platform will also consist of Zee5 and AltBalaji shows, movies, Zee Zindagi shows and more than 90 live TV channels. As per campaign India, consumers can be part of the Zee5 Club at Rs 365 per year.

5. Ministry Of Home Affairs To Reopen Cinemas In August

The ministry of home affairs is likely to allow reopening of cinemas in the latest set of guidelines to be issued as part of Unlock 3.0 in August. As noted by livemint, media and entertainment industry experts said the ministry of information and broadcasting has written to MHA to consider reopening of movie theatres that have been shut in India since the middle of March. All properties are set to only operate at 50% of their capacity.