News:

Melt Update | 8 September | Devika Bulchandani to step in as global CEO, Ogilvy and MORE

melt, September 12, 2022

Meanwhile, Meta launches Creators of Tomorrow showcase.

Top News:

1. Devika Bulchandani to step in as global CEO, Ogilvy
Global CEO Andy Main will leave Ogilvy and Devika Bulchandani, global president and CEO of Ogilvy North America, will step into his role, the agency said on Wednesday. Main will stay on as a senior adviser to the business through the end of the year.

2. Ikea says “Ghar Aa Jaao”
Ikea India has announced its new brand positioning – ‘Ghar Aa Jao’, (Come home to Ikea), with an integrated campaign across markets. The campaign will run across various channels like TV, print, radio, OOH, digital, social, and in stores.

3. Meta launches Creators of Tomorrow showcase
Meta has launched the Creators of Tomorrow showcase, which highlights diverse individual talents across various geographical regions, shaping the creative content online.

4. Instagram to pare shopping features
Instagram is planning to drastically scale back its shopping features as it shifts the focus of its e-commerce efforts to those that directly drive advertising, the Information reported. Staff were notified that Instagram’s existing shopping page will eventually disappear.

5. Narayan Devanathan to The National Foundation for India (NFI)
The National Foundation for India (NFI) has appointed Narayan Devanathan, former Chief Client Officer of dentsu International India, as its Chief Strategy & Communications Officer.