At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Stories Today:
1. Republic TV Among 3 Channels Busted For Rigging Ratings
Republic TV is among the three channels being investigated for allegedly gaming ratings and using them to spread fake narratives and gain ad revenues. According to NDTV, the channels allegedly bribed households being metered to keep their channel switched on all the time. Mumbai Police Commissioner, Param Bir Singh said that the accounts of Republic TV and the others could be frozen if it was established that the channels made advertising money using rigged ratings.
2. Uday Shankar Steps Down As President, The Walt Disney Company APAC and chairman, Star & Disney India
Uday Shankar will step down as president, The Walt Disney Company APAC and chairman, Star & Disney India, effective as of 31 December 2020. This was announced today by Rebecca Campbell, Chairman of Disney’s Direct-to-Consumer & International segment. Shankar will work closely with Campbell over the next three months to identify his successor to ensure a smooth transition. As per The Hindu, Shankar is moving on to pursue an entrepreneurial career where he would support and mentor India’s young minds to create transformational solutions with funding from global investors.
3. Myntra Ropes In Bhuvan Bam As Digital Brand Ambassador
Myntra has roped in YouTuber Bhuvan Bam as its first digital brand ambassador, as reported by The Economic Times. With this association, the brand aims to engage with tech-savvy customers, starting this festive season. Myntra and Bhuvan will co-ideate and create content that effectively communicates the brand’s proposition in a manner that goes beyond the traditional forms of communication.
4. Shavon Barua Steps Down As Chief Client Officer, PHD India
Shavon Barua, Chief Client Officer, PHD India has stepped down from her position, as per exchange4media. The news comes a few months after Jyoti Bansal, who was the Chief Executive Officer, moved out from the organization in June this year. Barua has been in the media industry for over two decades and has worked with agencies like Rediffusion, JWT and Havas Media Group to name a few.
5. Disney+ Hotstar VIP Launches Bengali Commentary For IPL Matches
Disney+ Hotstar VIP has launched Bengali commentary for IPL matches. According to exchange4media, subscribers of Disney+ Hotstar VIP and Disney+ Hotstar Premium will be able to enjoy all matches of Dream11 IPL 2020 in Bengali from 10 October 2020. Joining the commentators’ box are experts from the field – cricketers Manoj Tiwary, Laxmi Ratan Shukla and Saradindu Mukherjee; and eminent writers Boria Majumdar, Gautam Bhattacharya, Sanjeeb Mukherjea and Debasis Dutta.
6. Paytm Launches Android Mini App Store
Paytm has announced that it aims to support one million apps on its recently launched Android Mini App Store as part of its efforts to support Indian developers and compete against tech giant Google. As per livemint, the company will also invest Rs 10 crore for the app developers on its platform. Paytm said that over 300 app-based service providers have already joined the programme, including Domino’s Pizza, FreshMenu, Ola, and more.