Melt Update | 8 Apr | Viacom18 Appoints Chanpreet Arora as Business Head – AVOD (Voot) & Vineet Govil as Chief Technology Officer at Viacom18 Digital Ventures

Ritwika Gupta, April 8, 2021

In global news, Havas CX London bagged Volkswagen's CRM Business.

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Top News:

1. Viacom18 Appoints Chanpreet Arora as Business Head – AVOD (Voot) & Vineet Govil as Chief Technology Officer at Viacom18 Digital Ventures

Viacom18 has appointed Chanpreet Arora as Business Head – AVOD (Voot), and Vineet Govil as Chief Technology Officer at Viacom18 Digital Ventures, according to exchange4media. In her new role, Chanpreet Arora will drive the AVOD business – VOOT and will be responsible for leading AVOD led partnerships that are key to VOOT’s overall growth. Vineet will be responsible for strengthening the product’s tech play by offering a more seamless and immersive experience for consumers.

2. Saatchi & Saatchi Propagate Appoints Charles Victor as COO after Priya Jayaraman’s exit

Saatchi & Saatchi Propagate has announced the departure of its CEO, Priya Jayaraman. Taking over the reins is Charles Victor, who has been elevated as the Chief Operating Officer at Saatchi & Saatchi Propagate. As reported by medianews4u, Charles will be responsible for driving business growth and strategic direction at the agency while also continuing to serve as the Executive Director of L&K Saatchi & Saatchi.

3. Havas CX London Bags Volkswagen CRM Business

Havas CX London has been appointed by Volkswagen as its retained CRM partner after a competitive pitch involving the incumbent agency, Rapp. The agency has been awarded the work for the multiple brands that sit within Volkswagen Group and Volkswagen Financial Services. As per campaign UK, Havas CX will be responsible for devising CRM strategies for all seven brands, each of which is at a different stage in establishing, maturing and delivering its CRM programme.

4. MX Takatak Partners with 7 Teams for IPL

Homegrown short-video app MX TakaTak has partnered with seven teams playing in the Indian Premier League to showcase content ranging from net practice and locker room discussions, to behind-the-scenes moments. The teams are: Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad. As noted by livemint, this association will also allow the app’s users a live meet-and-greet with cricketers.