News:

Melt Update | 7 July | TVS enters lifestyle bike segment with Ronin and MORE

melt, July 7, 2022

Meanwhile, Federal Bank has appointed M V S Murthy as its first Chief Marketing Officer.

Top News:

1. TVS enters lifestyle bike segment with Ronin
TVS Motor Company entered the fast-growing 200-250 cc bike segment with a lifestyle motorcycle Ronin. Developed with an investment of little over ₹100 crore, TVS Motor plans to sell about one lakh units in FY-23.

2. Gap Inc partners Reliance Retail
Reliance Retail has signed a long-term franchisee agreement with Gap Inc to become the official retailer of the American fashion brand across all channels in India, and will launch a mix of exclusive brand stores, multibrand stores e-commerce platforms.

3. Federal Bank appoints M V S Murthy as its first CMO
Federal Bank has appointed M V S Murthy as its first Chief Marketing Officer. He has been mandated to leverage marketing to help build scale by working on the intersection of Brand Communication, Customer Experience and Technology.

4. Rahul Vengalil, Managing Partner, Isobar, moves on
Rahul Vengalil, Managing Partner at Isobar, a Dentsu group company, has stepped down. This was his second stint with Isobar, that began in April 2020.. Vengalil’s first stint with Isobar was between 2011-2016.

5. Leadership appointments at Mindshare APAC
Shankar Rajagopal is Chief Client Officer in the region, while Ashish Thukral replaces him as CEO of Mindshare and m/SIX Vietnam. Preeti Mascarenhas will head strategy and product.