Melt Update | 7 Jan | M&C Saatchi Performance Elevates Kabeer Chaudhary to MD APAC & MORE

Ritwika Gupta, January 7, 2021

Meanwhile, Havas Group India makes key elevations.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. M&C Saatchi Performance Elevates Kabeer Chaudhary to Managing Director, APAC

M&C Saatchi Performance has promoted Kabeer Chaudhary to the role of managing director APAC. Chaudhary, who has been with M&C Saatchi Performance since 2015, will now lead the digital media agency across APAC. As per The Economic Times, Chaudhary’s promotion follows the decision by the former managing director APAC, Chris Steedman, to return to the UK with his family.

2. Havas Group India Makes Key Elevations

Havas Group India has announced key elevations in its senior management team for Havas Media and Havas Creative, as reported by financial express. Uday Mohan, managing partner North and West, Havas Media will now be president, North and West. R Venkatasubramanian, national head buying, Havas Media will now be president and national head Investments. Manas Lahiri, managing partner- North, Havas Creative has been elevated to president, North.

3. Network Advertising Appoints Pooja Nair as VP, Strategic Planning

Network Advertising has appointed Pooja Nair as Vice-President, Strategic Planning. Pooja comes with an experience of over 16 years and has worked in agencies like Ogilvy, JWT, Publicis, Saatchi (Colombo), Percept and TBWA. As per exchange4media, she has worked with cross-category brands like Huggies, Ponds, Bosch, Nutrela, Garnier, Godrej, Head & Shoulders and many more.

4. WhatsApp Announces New Privacy Policy

WhatsApp has announced a new privacy policy that enables the app to share significantly more commercial user data with parent Facebook as the American social network aims to enhance business usage across group companies. According to The Economic Times, the revised privacy norms will allow the sharing of data on business interactions across the group, reflecting Facebook’s move to build a messaging commerce powerhouse.

5. Mirum India Bags Hero Electic’s Digital Mandate

Mirum India, from the WPP Group, has won the digital mandate for Hero Electric. As per the mandate, the digital agency will be responsible for brand communication, digital strategy and execution; as well as performance focused media campaigns. Mirum will also be providing technology and web development services for the brand. As noted by financial express, the account was won after a multi-agency pitch and will be serviced from Mirum India’s Delhi office.