News:

Melt Update | 7 Feb | Government forms panel on digital competition law and MORE

melt, February 7, 2023

Meanwhile, data shows that the advertising volume on radio grew by 25% in 2022 compared to 2021.

Top News:

1. Government forms panel on digital competition law
The government has set up a panel for examining the various regulatory aspects in dealing with challenges emerging from the digital economy. The panel will also examine the need for an ex-ante regulatory mechanism for digital markets through separate legislation.

2. UM names Sasha Savic as Global CEO
UM has appointed Sasha Savic as Global Chief Executive. Savic joins from EssenceMediacom US, where he recently served as global chief innovation officer. He was the CEO of Mediacom US for nearly a decade.

3. Meta and MeitY team up for digital safety
Meta will partner the Ministry of Electronics and Information Technology (MeitY) for the G20 Stay Safe Online Campaign. Meta will create and share helpful resources in multiple Indian languages through various channels, to spread awareness on how to stay safe online.

4. Radio ad vol grew 25% in 2022 over 2021
The advertising volume on radio grew by 25% in 2022 compared to 2021, shows data from TAM AdEx. Mre than 10,000 advertisers tuned into radio in 2022 with LIC leading the list.

5. Appy Fizz gets Kriti Sanon
Appy Fizz has appointed actor Kriti Sanon as its brand ambassador. The brand was previously endorsed by celebrities like Priyanka Chopra and Salman Khan.