Melt Update | 6 Dec | Star India Elevates Vaibhav Goyal as SVP – Ad Sales, Star Sports & MORE

Ritwika Gupta, December 6, 2021

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Star India Elevates Vaibhav Goyal as SVP – Ad Sales, Star Sports

Star India has elevated Vaibhav Goyal as Senior Vice President – Ad Sales, Star Sports, according to exchange4media. Previously, he held the position of Vice President – Ad Sales, Star Sports for more than 6 years. Prior to Star Sports, Goyal was Planning Manager at GroupM India for over three years.

2. WhatsApp Launches WIP
WhatsApp has launched the WhatsApp Incubator Program (WIP), an initiative that will support organisations in building digital solutions for a healthier future. The program aims to facilitate positive and measurable health outcomes at scale by leveraging the WhatsApp Business Platform. As per exchange4media, the selected organisations will be provided with technical support in order to design, prototype, and pilot their health use cases.

3. Rediffusion Appoints Rajendra Gupta as Chief Growth Officer
Rediffusion has appointed Rajendra Gupta as its chief growth officer. This is Gupta’s second stint at the agency having worked with Rediffusion between 1994 and 2002 as general manager. At Rediffusion, his mandate is to grow Rediffusion, Everest, Rediffusion Healthcare, Rediffusion Direct (recently rechristened Rediffusion FutureTech), Rediffusion SmartMedia, Mogae Media and the Indian Institute of Human Brands (IIHB).

4. Hyundai Motor India & Universal Music India Launch ‘Hyundai Spotlight’
Hyundai Motor India has launched ‘Hyundai Spotlight’ in collaboration with Universal Music India (UMI). It is a platform for budding artists across India to showcase their talent to the nation. Through this music initiative, Hyundai aims to directly connect with millennials and provide a platform for young talents.

5. Mountain Dew Ropes in Mahesh Babu as Brand Ambassador
Mountain Dew has roped in Mahesh Babu as its brand ambassador. Mahesh Babu will feature in the brand’s new TVC campaign that will run on traditional and digital platforms. As noted by exchange4media, this partnership will further increase brand reach and bring alive the popular ‘Darr Ke Aage Jeet Hai’ philosophy of the brand.