At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Publicis Groupe acquires Profitero
Publicis Groupe has acquired e-commerce insights platform Profitero. The deal is reportedly valued at around $210.73 million. Profitero has raised $48.7 million in funding, according to Crunchbase, and has 300 employees.

2. Shayondeep Pal to lead creative at Lowe Lintas Bangalore
Lowe Lintas has appointed Shayondeep Pal as a Regional Creative Officer. Pal will work out of the agency’s Bangalore office and manage some of the flagship brands of the agency from the South region.

3. Schbang announces top-level elevations
Amisha Gulati and Rohan Hukeri have been elevated as EVP South-West & EVP North-West, Schbang India respectively. Aditya Shaw and Khushkool Khosla have been elevated to VP – Business Transformation.

4. Medimix brings in Katrina Kaif as brand ambassador
Medimix has roped in actress Katrina Kaif as its brand ambassador. In a new campaign Katrina will personify a girl, bold in her pursuit, pushing boundaries to do little ‘manmarziyaan’, by living fearlessly, and carefree about her skin.

5. Marketing Hall Of Fame welcomes 4 new members
The 2022 honorees are P&G’s Marc Pritchard, Pernod Richard’s Ann Mukherjee, Bozoma Saint John, and Antonio Lucio.