Melt Update | 4 June | Amazon In Talks To Acquire $2 Billion Stake In Bharti Airtel & MORE

Ritwika Gupta, June 4, 2020

Meanwhile, Adidas India has roped in Manushi Chhillar as its brand ambassador.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Headlines Today:

1. Amazon In Talks To Acquire $2 Billion Stake In Bharti Airtel

Amazon is in talks to acquire a $2 billion stake in Indian mobile operator, Bharti Airtel, according to Livemint. If the investment goes as planned, Amazon would acquire a 5% stake in the current market value of Bharti Airtel, which has more than 300 million subscribers in India. Amazon is the latest among a slew of global players including Facebook, Google & Microsoft that have shown interest in investing in India’s booming telecom market.

2. Hyundai Motor India Launches ‘Click To Buy’

Hyundai Motor India has introduced its online end-to-end automotive retail platform, ‘Click to Buy’, curated to provide retail experience to customers in the wake of COVID-19 pandemic. As reported by Livemint, the company has integrated over 600 dealerships, offering an additional channel to draw customers and sell cars. The online platform provides customer services right from booking of cars to test drive to financing and delivery at home.

3. LinkedIn Appoints Sachin Sharma As Director, Enterprise Marketing Solutions

LinkedIn has appointed Sachin Sharma as Director, Enterprise Marketing Solutions. As noted by exchange4media, Sharma joins LinkedIn from ByteDance where he was working as Director, Sales and Brand Partnerships. In his earlier stint at LinkedIn from November 2016 to February 2019, Sharma was Head – Online Sales (India).

4. Instagram Rolls Out Food Order Stickers

In an effort to support small businesses as they look to get back to business, Instagram today announced the rollout of the food order sticker in India. As per afaqs, the sticker will allow customers to place an order directly from an Instagram story. Tapping on the sticker gives a customer two options – to add a similar sticker to their own story or to order food from the specific restaurant’s Swiggy/Zomato listing.

5. Adidas Signs Manushi Chhillar As Brand Ambassador

Adidas India has roped in Manushi Chhillar as its brand ambassador. As part of the partnership, Chhillar will be front-running the brand’s mission to inspire more women to embrace fitness, as reported by financial express. Chhillar, with this association, joins the list of ambassadors like Ranveer Singh, Rohit Sharma, Hima Das and over 20 other athletes and youth icons from India’s sporting and fitness culture.