At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Sameer Pitalwalla Quits Epic Games
Sameer Pitalwalla has resigned from his position as Business Director, ASEAN and India at Epic Games to pursue other opportunities. He joined Epic Games in September 2020 after quitting Culture Machine Media, which he co-founded with Venkat Prasad. Prior to Culture Machine, he headed the digital media business at Disney India.
2. Berger Paints India Partners with Whisper Media for ICA
Berger Paints India has partnered with Whisper Media for In-Content Advertising (ICA) for their latest campaign. In-Content Advertising digitally embeds the advertising communication of brands into the content at the post-production phase. As per exchange4media, this will digitally embed advertising communication of Berger Paints into popular content of seven channel partners through tech empowered solutions.
3. Gaana Launches New Feature ‘AutoQueue’
Gaana has added a new product feature for its listeners using artificial intelligence. The new service is called ‘AutoQueue’ which will enable users to look for a song and it will play similar songs on its own following that. With this, the app will be able to modify music preferences to suit a person’s daily mood or occasion, reports livemint.
4. Licious Appoints Santosh Hegde As VP – Marketing
Licious has appointed Santosh Hegde as vice president – marketing. Prior to this, he was at Disney+Hotstar as director of brand marketing. He has also worked with Marico and Deloitte.
5. RESET TECH Appoints Shirin Johari as Creative Head
Healthcare startup RESET TECH has appointed Shirin Johari as its creative head. She will be working closely with the management to bring the brand’s ideas to life in the creative canvas and take integrated messaging to the users and media alike. Prior to this, Shirin has worked as creative director at agencies like Ogilvy & Mather, Creativeland Asia, DDB Mudra and TBWA.