Melt Update | 3rd April | Cannes Lions 2020 Cancelled Amid COVID-19 Pandemic

melt, April 3, 2020

Meanwhile, Google to start allowing ads related to coronavirus by hospitals, NGOs, medical providers and government entities

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Headlines Of The Day:

1 Cannes Lions 2020 cancelled due to coronavirus pandemic

The Cannes Lions International Festival of Creativity 2020 has been cancelled due to the coronavirus pandemic, according to The Drum. Originally it was pushed from June to October 26-30 amid the widening spread of COVID-19. But now the festival owner decided to skip it this year and return on June 21-25, 2021.

2. Google relaxes rules on coronavirus ads

Alphabet Inc’s Google is easing restrictions on ads related to coronavirus, as reported by Now it is starting to ‘phase in’ advertisers starting with government entities, hospitals, medical providers, and NGOs who can run ad campaigns related to coronavirus from this week. According to Google it applies to those who want to ‘get relevant information out to the public.’ Previously Google had shut down advertising related to pandemic amid its spread.

3. BBC Global News, CNN International and Euronews donate airtime to fight COVID-19

BBC Global News, CNN International and Euronews have united to donate free airtime worth $50million to public health bodies for the promotion of messages to combat the global coronavirus health crisis, as seen on The inventory is available to major multilateral organisations and national health ministries who is looking to help protect citizens with the right information on the COVID-19. The World Health Organization is the first body to take up the offer.

4.ZEEL appoints Puja Sethi as Group Editor

Zee Entertainment Enterprises has appointed senior journalist Puja Sethi as Group Editor, as noted by exchange4media. Prior to this, Sethi was associated with the online health services company myUpchar as Vice President.

5. Airtel Digital TV introduces CuriosityStream Channel

Bharti Airtel (Airtel) and CuriosityStream have strengthened their content partnership with the launch of CuriosityStream content on Airtel Digital TV, reports Television Post. The latter goes live with an exclusive Free to Airtel channel with the full catalogue of CuriosityStream’s award-winning factual entertainment films and series.