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Melt Update | 31 October | BYJU’S names ITW Sports Inc as Global Activation Partner and MORE

melt, October 31, 2022

Meanwhile, MIB aims to make India a hub of uplinking TV channels via satellite.

Top News:

1. BYJU’S names ITW Sports Inc as Global Activation Partner
ITW Sports Inc, a US based sports consulting firm and a subsidiary of ITW Universe, has been named the official Global Activation Partner by ed-tech firm Byju’s for the upcoming ICC Cricket World Cup and FIFA Football World Cup.

2. Dish TV India launches Watcho OTT
Watcho is expanding its offering by providing bundled packages of the most popular OTT platforms, thus providing its subscribers with a whole new world of digital content along with the convenience of a single subscription.

3. MIB aims to make India a hub of uplinking TV channels via satellite
The Ministry of Information and Broadcasting (MIB) will soon come out with fresh uplinking and downlinking guidelines for satellite TV channels. The new guidelines aims to make India a hub for uplinking of TV channels by deregulating uplinking of satellite channels.

4. Perfetti Van Melle appoints Gunjan Khetan as CMO
Gunjan Khetan has joined Perfetti Van Melle as its Chief Marketing Officer. Khetan updated his LinkedIn profile to reflect his move. He moves from Reckitt, where he was Vice President Marketing and Co-Founder (Bodiome, Vitalmins).

5. Sushil Matey exits Indian Society of Advertisers
Sushil Matey, CEO, Indian Society of Advertisers, has moved on from his position at the organisation, state media reports. Matey joined the ISA two years ago.