At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Anand Bhadkamkar Quits as Dentsu India CEO
Anand Bhakamkar, CEO Dentsu India, has stepped down from his role. Today will be his last day in office. As reported by exchange4media, Ashish Bhasin, CEO APAC and Chairman India and Peter Hujiboom, Global CEO Media and Global Clients will step in to fulfil day-to-day leadership duties. Dentsu meanwhile is in search for a successor to Bhadkamkar.
2. PepsiCo India & Bharti Airtel Relaunch Co-Branding Pact
PepsiCo India and Bharti Airtel are set to relaunch an earlier co-branding pact under which prepaid users of the Airtel will get up to 2GB of complimentary 4G data on purchase of Lay’s, Kurkure, Uncle Chipps and Doritos snack packs. As per The Economic Times, this initiative aims to leverage the sharp surge in mobile broadband consumption and snacking volumes as vast swathes of India’s corporate workforce and students continue to work and study from home with the pandemic unlikely to go away anytime soon.
3. Gaurav Thaney Joins ZEE as SVP, Digital Business
Gaurav Thaney has joined ZEE as senior vice president, Digital business. He will lead revenue for ZEE5 across regions and lead growth agenda. As per afaqs, Gaurav was with Softbank Oyo JV as Business Head for their Emerging Business, prior to joining ZEE.
4. Publicis Groupe Appoints Varun Shah as EVP, Head of Prodigious India & Content Factory India
Publicis Groupe has consolidated the content production arm under Varun Shah and appointed him as Executive Vice-President and Head of Prodigious India and Content Factory India. As noted by exchange4media, the Groupe has also elevated Akshay Multani to Executive Producer, Prodigious and appointed Deepak Bulchandani as Head of Brand Partnerships at Content Factory.
5. H+K Appoints Ritika Jauhari as Lead of Healthcare Practice
Hill+Knowlton Strategies (H+K) has appointed Ritika Jauhari as the lead of its healthcare practice in India. Jauhari will help drive the overall growth and management of the business working alongside Abhishek Gulyani, CEO, H+K India. As per campaign India, she moves from SPAG where she was senior director.
