Melt Update | 30 June | Adani Sportsline partners Indian Olympic Association and MORE

melt, June 30, 2022

Meanwhile, Ravi Shastri is FanCode’s new brand ambassador.

Top News:

1. Adani Sportsline partners Indian Olympic Association
Adani Sportsline, the sports arm of the Adani Group, has become an official partner with the Indian Olympic Association (IOA) for the upcoming Birmingham Commonwealth Games 2022, Hangzhou Asian Games 2022, and Paris Olympic Games 2024.

2. Ravi Shastri is FanCode’s new brand ambassador
FanCode is set to host some of the best cricketing action with exclusive rights to India’s tour of the West Indies and ECB’s The Hundred. Shastri will bring out FanCode’s ‘fan-first’ proposition by leading the upcoming campaigns.

3. Bob Chapek to stay as Walt Disney CEO for 3 more years
Walt Disney CEO Bob Chapek’s term has been extended for three years after the company board extended his contract, as per media reports. Chapek’s contract was to get over in February.

4. Digital ad insertions up over 2X in Jan-March ’22
Digital advertising saw a 2.3X surge in Jan-Mar’22 over Jan-Mar’21, as per the TAM AdEx Digital Advertising Quarterly Report for Jan-Mar’22. During Jan-Mar’22, the Services sector had a 46% share of ad insertions, followed by Education with 12% share.

5. L’Oréal India brings back Lancôme
L’Oréal India has announced the comeback of its luxury beauty brand, Lancôme. With this revival, the brand aims to launch the Advanced Génifique Youth Activating Serum, Teint Idôle Ultra Wear Foundation, and La Vie Est Belle fragrance for the Indian market.