At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Lowe Lintas Elevates Anaheeta Goenka as COO, Unilever, South Asia & Chief Growth Officer
Lowe Lintas has announced Anaheeta Goenka’s elevation as its chief operating officer for Unilever, South Asia and chief growth officer. Having spent 3 decades working at Lowe Lintas, Goenka has had a role to play in shaping quite a few large multinational, Indian as well as start-up brands. Her elevation consolidates the entire Unilever relationship for South Asia under her leadership. As per The Economic Times, Goenka will assume her duties from 01 September 2021.
2. Google & Facebook Join ASCI’s Board
The Advertising Standards Council of India (ASCI) has appointed Aditya Swamy, director, Google India to join its board, whereas Sandeep Bhushan, head of India global marketing solutions, Facebook, has joined as a special invitee. The partnership is aimed at enabling ASCI to formulate better policies and guidelines for the advertising industry. As noted by campaign India, it will also help sharpen its ability to implement its guidelines and strengthen its roots in the growing digital world.
3. Reckitt Partners with UN Women to Create Economic Opportunities for Women
Reckitt has partnered with UN Women to create economic opportunities for women in the health, hygiene and sanitation sectors. The aim of this partnership is to promote gender equality, diversity and inclusion. According to campaign India, UN Women and Reckitt India are also co-creating a programme targeting communities where women and girls in India have been severely impacted by poverty and discrimination due to the Covid-19 pandemic.
4. upGrad Appoints Ankit Khirwal as VP – Marketing
upGrad has appointed Ankit Khirwal as vice president – marketing. Khirwal will lead the marketing efforts across the organisation and his mandate includes brand marketing and public relations, performance marketing, CRM marketing, creative and content marketing. As reported by campaign India, he moves from Pepperfry where he was marketing head.
5. Matrimony.com Assigns Integrated Communication Duties to Wondrlab
Matrimony.com has assigned its integrated communication duties to Wondrlab. Wondrlab’s content platform will manage the communication mandate for Matrimony.com and all its brands, including BharatMatrimony, CommunityMatrimony, EliteMatrimony, WeddingBazaar and Mandap.com. As per exchange4media, the agency will develop a robust integrated digital strategy in addition to mainline communication comprising TVCs that will help expand the online matchmaking market.