At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Meta Appoints Spark Foundry as Global Media Buying & Planning Agency
Facebook’s parent company Meta has appointed Spark Foundry as its global media buying and planning agency. The agency was appointed following a competitive pitch that involved incumbent Dentsu and Havas Media. The review, which began in March, covers all of Meta’s brands including its social media platforms Facebook, Instagram and WhatsApp.
2. Netflix Launches Mobile Games
Netflix has expanded into the gaming industry with the global rollout of five mobile games, including two themed around its popular TV series Stranger Things. As per campaign India, bonusXP has since developed the games. These will appear on a dedicated games row and games tab within the Netflix mobile app.
3. Godrej Consumer Products Elevates Somasree Bose Awasthi as CMO
Godrej Consumer Products has recently elevated Somasree Bose Awasthi as chief marketing officer. As noted by afaqs, she has been with the company for around 18 years. In her previous role, she was leading the marketing for the home care category which includes brands like Good knight, HIT, Godrej aer and more.
4. Subway Signs Franchise Agreement with Everstone
Subway has announced a significant expansion plan for India, Sri Lanka and Bangladesh, as it has signed a master franchise agreement with Everstone Group (Everstone). With this, Subway aims to more than triple its 700 restaurants in the next 10 years. As reported by campaign India, this is part of Subway’s ‘multi-year transformation journey’ to improve across all aspects of the brand as the business expands its presence around the world.