News:

Melt Update | 29 September | Multiple brands pull ads from Twitter and MORE

melt, September 30, 2022

Meanwhile, Trishul Bhumkar joins Zenith as Managing Partner.

Top News:

1. Multiple brands pull ads from Twitter
According to a report by Reuters, some major advertisers including Dyson, Mazda and Ecolab have suspended their marketing campaigns from parts of Twitter because their promotions are appearing alongside tweets soliciting child pornography.

2. GroupM + Kantar: Rural India on credibility of digital media
The 4th edition of the Rural Barometer Report by GroupM and Kantar says that Instagram has seen stronger adoption over the last 6 months, and that the credibility of digital media is being seen at par with traditional media among rural consumers.

3. Havas Worldwide India new Group Creative Directors
Havas Worldwide India, the creative arm of Havas Group India, has further strengthened its creative team with the appointment of Nikhil Guha and Neeraj Toor as Group Creative Directors.

4. Trishul Bhumkar joins Zenith as Managing Partner
Zenith India has announced the appointment of Trishul Bhumkar as Managing Partner. Bhumkar will be reporting to Jai Lala, CEO, Zenith India. He moves from Motivator, where he was Strategic Business Unit Head for West India.

5. Insta to axe ‘Shopping’ from Home Feed?
According to The Verge, some Instagram users have noted that the shopping tab, previously on the bottom navigation bar, has been replaced with a notifications tab. Meanwhile, shopping has been moved to a second menu.